banner for fine lines and wrinkles category featuring anti-ageing cream

Natural products for fine lines & wrinkles

Looking for a natural anti-wrinkle cream? Firm fine lines with the proven properties of plant actives and explore our anti-ageing skin care collection.

Hydrate and regenerate

Care for your complexion with natural anti-wrinkle skin care filled with botanical innovations shown to boost collagen production, improve skin elasticity and reduce wrinkles. As we age, skin loses hydration...

Care for your complexion with natural anti-wrinkle skin care filled with botanical innovations shown to boost collagen production, improve skin elasticity and reduce wrinkles.

As we age, skin loses hydration, resulting in reduced firmness and elasticity and a key factor in the appearance of fine lines and wrinkles.

Your natural anti-wrinkle cream routine

Intensely hydrating serums optimise moisturisation and support the skin's renewal process to reveal a rejuvenated, revitalised and younger-looking complexion.

The exceptionally high level of scientifically proven plant actives means that you only need to use a small amount to target fine lines: less is more.


Organic anti-wrinkle cream and serum

  • Line Eraser Serum - With its immediate firming effect and powerful long-term reduction of wrinkles, this highly active and multi-tasking lip and eye contouring serum is based on Sea Holly plant stem cell technology to deliver real results.
  • Brightening Moisturiser – A deeply nourishing anti-wrinkle face cream fortified with clinically proven plant actives to boost collagen and reduce fine lines and wrinkles.


Should you use an anti-wrinkle moisturiser at night?


Sleep hours are a potent time for your skin to repair itself. During the night our skin 'breathes' as it eliminates waste materials and toxins. This process of transpiration is vital for the self-healing of skin.

While you catch up on beauty sleep, extra hydration will help to speed up skin recovery - for refreshed and radiant morning skin. Give your skin a night-time boost with the Hydra-Glow Sleep Mask.

What our customers say...

"It is amazing, in the first week I noticed a difference in lines around my eyes, even friends said I looked different."
age defy+ brightening moisturiser 30ml

Age Defy+ Brightening Moisturiser 30ml

View Product

Zoë F.

Verified Buyer

"This feels great on my skin and I have already noticed the lines above my lip fading."
age defy+ brightening moisturiser 30ml

Age Defy+ Brightening Moisturiser 30ml

View Product

Anita H.

Verified Buyer

"I have been using this on my frown lines for about a month now. It has been brilliant!"
age defy+ line eraser serum 10ml

Age Defy+ Line Eraser Serum 10ml

View Product

Lisa M.

Verified Buyer

"This thick cream leaves my skin looking plump and hydrated with fewer fine lines the morning after."
age defy+ hydra-glow sleep mask 50ml

Age Defy+ Hydra-Glow Sleep Mask 50ml

View Product

Gemma M.

Verified Buyer

"Skin feels truly nourished and glowy upon waking, as if I have had about 12 hours sleep!"
age defy+ hydra-glow sleep mask 50ml

Age Defy+ Hydra-Glow Sleep Mask 50ml

View Product

Roxanne A.

Verified Buyer

Beauty Blog

Maecenas sed diam eget risus varius blandit sit amet non magna.

View All Articles
woman's eye
Anti ageing

Anti-ageing benefits of Retinal for fine lines and wrinkles

Benefits of Retinal for fine lines and wrinkles. Discover the benefits of Retinal for fine lines and wrinkles as we explore why a Retinal serum is a skin care staple for anyone age 30+.

10 Minute read

READ NOW
should I wear sunscreen indoors
Lifestyle

Should I wear sunscreen indoors & every day?

We all know to apply sunscreen before venturing outside on sunny days, but should you also wear SPF when spending time indoors – and should you wear sunscreen every day in the UK?

8 Minute read

READ NOW
The anti-ageing plant: Hibiscus benefits for beautiful skin
Clean beauty

The anti-ageing plant: Hibiscus benefits for beautiful skin

Not only is the Hibiscus flower stunningly beautiful to look at, but the extract from it has many skin benefits when used in beauty products. Read on to discover Hibiscus benefits for your skin. 

4 Minute read

READ NOW